Canadian Tire and IKEA traded tweets in advance of Canada's gold medal win in ice hockey. The best example of real-time marketing during the games.
The Canada USA semi final was a super bowl of real time marketing in Canada. Molson jumped on it while Tim Hortons sat still and failed miserably.
There is a large media concentration in Canada. With multiple mergers and acquisitions, we've seen economies of scale rise and partisan pitches come to the air. Bell Let's Talk Day is just one of many examples of how the revolution will be branded when it is televised.
What's it like to go viral? Not a lot of fun. The jury of the internet is swift and heartless in its justice and mob-like in its accusations.
[twitter]Many places offer you a money back guarantee. From baked goods to clothing to housewares, companies know that standing behind their product with a promise to return your money if you're not
[twitter]Steve Wozniak always wanted to be an engineer. "Engineers build things in the world that change people's lives," he told the Further With Ford conference.
Woz sat on a panel that discussed
[twitter]Every sentence out of Seth Godin's mouth is the title of a book, a keynote thesis, a phrase with deep meaning.
"Design has nothing to do with what it does, but how it makes you feel."
[twitter]On May 9, 2013, I has invited to be part of a panel at MRUShift. Here are the notes from the quick talk I gave on how new media needs to slow down, and old/big media needs to stop trying
Unions are a powerful force in modern business. Too powerful. The adversarial nature at which they see the employer puts them at an inability to recognize the true nature of business - it changes, it evolves, people come, people go. Unions are stagnant anchors that threaten to kill the very jobs they are sworn to protect.
[twitter]I'm using radio for this example, but it is not a specific industry situation. Liking a competitor is an important marketing tool, but it can cause problems. Perhaps you're a car dealer,