With the latest launch of sexy new iPods and iTunes software announced from Apple, many headlines trumpeting the innovation and features will ring across websites, newscasts and newspapers around the world. But in the midst of this screaming chorus it’s important to take a step back and realize that Apple really doesn’t invent things. They innovate things. They take existing products and make them better.
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This article has been submitted to Future Shop’s Tech Blog where I contribute Sundays, Wednesdays and Fridays.
I'm Buzz Bishop, the host of cyberbuzz, a one minute daily radio feature about the internet and wired culture.
