Comments on: How To Use a Company Twitter Account

By: Naheed Nenshi: Politician 2.0 | cyberbuzz

Naheed Nenshi: Politician 2.0 | cyberbuzz — Fri, 22 Oct 2010 02:33:15 +0000

[...]  By using the web to explain his policies, the city’s problems and his solutions, he empowered his audience to evangelize his message. It was the most basic of social media rules: be authentic. [...]

By: Air Canada's Twit Storm: How To Monitor Your Brand On Twitter | cyberbuzz

Air Canada's Twit Storm: How To Monitor Your Brand On Twitter | cyberbuzz — Sat, 14 Aug 2010 13:49:35 +0000

[...] a look at how Starbucks uses their Twitter account. @Starbucks is a large and wide international company, that still manages to have personal [...]

By: The Blog According to Buzz Bishop » Westin Bellevue vs Oswego Hotel Victoria

The Blog According to Buzz Bishop » Westin Bellevue vs Oswego Hotel Victoria — Wed, 22 Jul 2009 19:58:15 +0000

[...] and asking for a dm of our reservation name to help out with special treats. This is EXACTLY how businesses need to use Twitter. Monitor the conversation, find out who’s using your product and enlist these early adopters [...]

By: A Twitter Guide For Business | cyberbuzz

A Twitter Guide For Business | cyberbuzz — Sat, 20 Jun 2009 16:04:05 +0000

[...] is a follow-up to my How To Use a Company Twitter Account [...]

By: buzz

buzz — Tue, 17 Mar 2009 01:59:15 +0000

Yes, @Zappos is brilliant.

@Comcastcares is also a good example of an early leader in being genuine and authentic on Twitter.

By: Colleen

Colleen — Mon, 16 Mar 2009 19:00:16 +0000

Surprised you didn’t include Zappos – they use twitter in an amazing way, 9/10ths of the company is using it, and they handle some customer service through twitter.

simply brilliant.

By: Brenden Lee

Brenden Lee — Fri, 13 Mar 2009 17:56:58 +0000

Great article. I agree that the whole twitter experience is meant to be informative and engaging at the same time. Spam following not only hurts the brand, but also cannot build a solid readership (followers), likened to RSS subscribers. Paul Taylor’s points suffice as corrective action.

Any thoughts for smaller outfits that want to use twitter? For example, a cafe or art shop downtown. Obtaining geographically relevant followers is the most important, but are there advantages for promoting to distant areas?

By: Gillian Shaw

Gillian Shaw — Fri, 13 Mar 2009 17:38:26 +0000

Great examples Buzz. Companies are feeling their way around Twitter, some with more success than others. I like the practice of identifying the person (or several people) updating the corporate Twitter profile. That may not work if there are a number of people involved but helps to remove that layer of corporate anonymity when it does work.
And as you point out, companies are putting out an impression with their Twitter updates and they have to remember once it’s out there, they can’t take it back.

By: Paul Taylor

Paul Taylor — Fri, 13 Mar 2009 17:07:05 +0000

Great post. For corporate tweeters, the hardest thing seems to be finding the early balance of, knowing that you have something to contribute to the twitterverse, but not pushing or creating the perception that you are pushing your own brand or product.

The problem is that this requires ;

- patience – most companies are trying to get there fast and struggle with the urge to wait for the pull instead of pushing
- honesty – a small perceivable gap between who you are and you intentions and the reality that comes through in your tweet stream
- consistency – something thats hard to acheive if you have multiple people communicating from one twitter account